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What is SEO and how important it is for your business?

Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. It is the art getting traffic and ranking high on a search engine from the “free”, “editorial”, “natural”, or “organic search results in search engines”.

When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about “website design” or your business is “website designing”, you want the search engine to show it as a top result to anyone who searches for the phrase “website design”.

SEO is the magic you have to work on in order to make Google and other searching sites like Bing, Amazon, Youtube, Facebook, and others very likely to include your post as one of the top results whenever someone searches for that keyword.


Digital HQ SEO


How important is SEO for your Business?


Is SEO important? Well, the answer is yes! 

Billions of searches are conducting online every single day. This means an immense amount of specific, high-intent traffic.

SEO will not just improve a website’s overall searchability and visibility. This will help your brand to build trust and credibility, and bring new opportunities for your business. 


On-page Optimization


On-page SEO refers to any optimization that you control and include within the website in order to improve its position in the search rankings. Examples of this include measures to optimize your title tag, meta description, content, ALT attributes, URL structure, Schema & Markup


On-Page Optimization process



  1. Optimizing Pages
  • Keyword in title, URL, subtitle, content
  • Links: internal and external
  1. Optimizing posts
  • Keyword in title, URL, subtitle, content
  • links: internal and external
  • Categories
  • Tags
  1. Optimizing photo
  • Keyword in photo filename, ALT text, and description

Off-Page Optimization


While on-page SEO refers to the factors you can control within the website, off-page SEO refers to the page ranking factors that occur off the website, like backlinks from another site. It also includes promotion methods, taking into account the amount of exposure something gets on social media, for example.


Off-Page Backlinking Techniques


  1. Creating Sharable Content
  2. Influencer Outreach
  3. Contribute as guest author
  4. Social Media engagement
  5. Social Bookmarking sites
  6. Forum submission
  7. Blog Directory Submission
  8. Article Submission
  9. Question and Answer
  10. Video Submission
  11. Image Submission
  12. Infographics Submission
  13. Document sharing
  14. Press Release
  15. Website Submission


SEO is important to al businesses whether it is big, or small. Don’t lose your business to your competitors. If you are looking to boost your business’s SEO, Digital HQ can help. Our SEO services have helped customers increase their organic leads, monthly traffic, and revenue overall. Contact us to find out how we can help your business thrive.